This photo, provided by Hyundai Motor Co. on Aug. 31, 2020, shows K-pop sensation BTS posing for a photo next to the South Korean car maker’s EV brand IONIQ.
SEOUL, Sept. 7 (Korea Bizwire) — Automakers are gaining attention after appointing popular celebrities as brand ambassadors, despite the lack of in-person interaction with consumers following the coronavirus outbreak.
Hyundai Motor Co. has appointed K-pop sensation BTS as brand ambassadors for IONIQ, Hyundai’s EV brand.
The company recently unveiled a song and music video titled “IONIQ: I’m On It,” dedicated to the brand, starring the world-renowned boy band.
BTS was selected as Palisade Global Brand Ambassadors when the new SUV was first launched in 2018, before they were ‘promoted’ to become the company’s new global brand ambassador.
BTS made an appearance at the red carpet ceremonies for the 61st and 62nd Grammy Awards aboard Hyundai’s Palisade and Nexo.
Volvo Korea recruited Tottenham Hotspur’s South Korean star Son Heung-min as brand ambassador and model for the new S90.
Released on September 1, the new S90 has made a comeback over the past four years with additional upgrades, garnering more than 2,500 pre-orders.
Fiat Chrysler Automobiles N.V. (FCA) Korea, the local importer and distributor of Jeep SUVs, recruited male solo K-pop star Rain as brand ambassador, who narrated Jeep’s official promotion video, ‘Window of Jeep’.
Rain is known to own a Jeep Wrangler. It was reported that he received the ‘All New Jeep Gladiator’ after signing a contract with FCA Korea.
Kevin Lee (kevinlee@koreabizwire.com)
