Korea Bizwire, Author at Be Korea-savvy | Page 218 of 299
KT to Offer GiGA WiFi Service in Special DMZ Village

KT to Offer GiGA WiFi Service in Special DMZ Village

SEOUL, Nov. 27 (Korea Bizwire) – Daeseong-dong village, located only 400 meters south of the heavily fortified Military Demarcation Line dividing North and South Korea, is the only village where civilians can reside within the de-militarized zone (DMZ) in South Korea. According to the truce that ended the three-year long Korean War (1950-1953), two villages, one in the [...]

How to Enliven Brand All the While Doing Good…Brand Management Guru Keller

How to Enliven Brand All the While Doing Good…Brand Management Guru Keller

“Social-cause marketing is a way to instill self-confidence in the members of the corporation and ultimately enliven the corporate brand, as well as solving some of the social problems. For Korea’s large companies whose growth is slowing in the world market, cause marketing is an important strategy to consider.” “The most important condition for success [...]

Seoul to Introduce “Pororo” Taxi to Dispel Bad Image of Seoul Taxis

Seoul to Introduce “Pororo” Taxi to Dispel Bad Image of Seoul Taxis

SEOUL, Nov. 26 (Korea Bizwire) – Seoul taxi drivers are notorious for rejecting customers and driving aggressively. In order to dispel their bad reputation, Seoul Metropolitan Government has introduced “Pororo” taxis in an attempt to paint cabbies in a more friendly light. The Seoul city government modified 20 owner-driven taxis with images of the popular [...]

FTC to Investigate IKEA Prices in Response to High Price Controversy

FTC to Investigate IKEA Prices in Response to High Price Controversy

SEOUL, Nov. 25 (Korea Bizwire) – The Korean Fair Trade Commission has set out to investigate the pricing policy of IKEA following a controversy surrounding large price differences charged by the furniture giant in Korea and elsewhere. Chang Deok-jin, director in charge of consumer protection with the Fair Trade Commission, said on November 24 in a press [...]