Trenta size beverages are seen in this photo provided by Starbucks Korea.
SEOUL, Aug. 11 (Korea Bizwire) – Cost-effective large drinks are gaining popularity in South Korea as high inflation places a burden on consumers.
Last month, Starbucks Korea introduced the Trenta size (887 milliliters) beverages, and their cumulative sales surpassed 400,000 units within just 15 days.
The Trenta size is about 1.5 times bigger than the previous largest size, Venti (591 milliliters).
Ice cream franchise Baskin Robbins is also launching a limited edition new beverage called Pink Rich Fresher for the summer season. It’s available in sizes ranging from 16 ounces (473 milliliters) to 31 ounces (917 milliliters).
The three varieties of the 31-ounce “917 drinks” that Baskin Robbins released in May have become popular, with monthly sales of about 50,000 units.
Meanwhile, convenience store chain GS25 introduced the Ice Americano Jumbo from its private label brewed coffee brand last month.
With a generous size of 750 milliliters, it is about 1.6 times larger than the previous Ice Americano large size (480 milliliters).
Ashley Song (ashley@koreabizwire.com)
