LOS ANGELES, June 19 (Korea Bizwire) – Bibigo, a leading international fast-casual restaurant offering a modern twist on traditional Korean cuisine, will celebrate the grand re-opening of its Century City Mall location on Wednesday, June 25, to reveal several restaurant updates, including a revamped assembly line and new menu items. The updates support Bibigo’s dedication to showcasing Korea’s most well-known cuisine, including sizzling hotstone bibimbap in a customizable format that allows each visitor to choose the perfect combination of ingredients and build a delicious and nutritious meal exactly the way they want it.
“In an effort to enhance the customer experience and help people discover the distinct flavors of Korean cuisine, our Bibigo location at Century City Mall has undergone a significant renovation that enables customers to tailor the components in our signature hotstone bibimbap as well as other menu items to their personal liking,” said Rachel Kang, vice president of strategy for CJ Foodville. “We’ve also added several new menu options to continue meeting the needs of individuals that have special dietary needs and health preferences.”
Bibigo’s Century City Mall renovation includes the following changes:
- Revamped assembly lines with customizable options including vegetable, protein and rice choices designed to immerse restaurant-goers in the bibimbap-building experience
- Streamlined menu boards to increase the ease of placing orders
- Reimagined menu items, including the boldly flavored Bibigo Noodle to make the unique characteristics of Korean food more accessible, as well as “lighter” options, such as Bibigo’s Light & Fit bowl, to appeal to the growing number of health-conscious individuals
To celebrate the grand re-opening, Bibigo will host a sweepstakes for 25 lucky fans to win a “Bibimbap Passport” featuring 25 free bibimbap bowls (to be enjoyed through December 31, 2014). Customers may register for the Bibimbap Passport giveaway at the Century City Mall location on-site during the grand re-opening on Wednesday, June 25, or online at Facebook.com/BibigoUSA through July 31, 2014.
In 2011, Bibigo was launched by CJ, Korea’s number one food company and leading producer of authentic Asian foods. With 22 stylish, fast-casual restaurants from Beijing to Beverly Hills, and a full line of signature Korean grocery staples, Bibigo’s mission is to introduce the delicious and nutritious Korean food culture to the rest of the world. Bibigo gets its name from a mash-up of Korean bi-bi-da (“to mix”) and English “to-go,” reflecting both its food and social characteristics, and seeks to play a leading role in demystifying the unique characteristics of Korean culinary culture, while introducing a variety of new, distinct flavors to the American palate. Bibigo currently operates three locations in Greater Los Angeles, including Beverly Hills, at the Century City Mall, and in Westwood Village. Bibigo’s Korean grocery staples include a variety of whole-grain potstickers, mini wontons, Korean BBQ sauces, and more, and are available nationwide in gourmet, natural and mass- market grocers. Visit www.us.Bibigo.com for more information.
SOURCE: Bibigo Century City Mall (via PR Newswire)