SEOUL, Dec. 7 (Korea Bizwire) — Energy drink and coffee sales at convenience stores soared ahead of the knock-out match between South Korea and Brazil at the 2022 Qatar World Cup on Tuesday.
Convenience store chain CU reported a more than threefold increase in energy drink sales from 8 p.m. to midnight on Monday prior to start of the knock-out match.
Coffee sales jumped by 31.6 percent, while gums and candy sales were up by 33.3 percent.
Many consumers looked for coffee to stay awake ahead of the match starting at 4 a.m., CU said.
7-Eleven reported a 2.5-fold increase in energy drink sales between 8 p.m. and midnight on Monday compared to three weeks earlier.
Emart 24 analyzed sales data between 8 and 10 p.m., which showed that sales of non-alcoholic beer, energy drinks, and ready-to-drink coffee jumped by 81 percent, 56 percent and 26 percent, respectively.
The sales boost was likely led by the fact that consumers had to return to their daily routines after the early-morning match.
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