Ford Korea to Launch “Lincoln Dine & Drive” Promotional Event for Foodies

SEOUL, Dec 14 (Korea Bizwire) – Ford Korea is presenting an unusual marketing event targeting food connoisseurs. Since November this year jointly with magazine Bar & Dining, the sales unit of the Ford Motor Company of the United States has been giving out 150,000-won dining vouchers to its test driving customers who can pick and choose any one of 20 fine dining locations in Seoul and the surrounding areas. 

Under the event name “Lincoln Dine & Drive 2014,” Ford Korea has received good reviews during its first marketing attempt. In the current promotion, the company will combine the dining opportunity with a chance to try the new Lincoln MKC, a luxury compact crossover that it introduced in September this year. The MKC is considered a one-step evolved form from the design platform that started with the MKZ, a mid-size luxury sedan.

Image Credit: Ford Korea / photonews@koreabizwire.com