GWANGYANG, Aug. 9 (Korea Bizwire) — The Gwangyang International Maehwa (plum blossom) Festival, the city of Gwangyang’s most representative festival, received the Most Popular Award at the 2019 Korea Big Data Festival.
The big data festival, hosted by Korea University and the International Festivals & Events Association (IFEA) Korea Office, awards various festivities hosted by local governments based on big data.
The Gwangyang International Maehwa Festival set a new record for attracting visitors from the farthest locations with the fastest rate of increase among outside visitors.
For Gwangyang, the award recognizes the appeal and potential of the Maehwa Festival, which passed the first round of quantitative tests based on data and the second round of qualitative reviews conducted by experts.
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