BUSAN, August 5 (Korea Bizwire) – ‘Mercedes me Busan’, a pop-up store where customers can experience a new Mercedes-Benz model, will open at Gwangalli Beach in Busan, targeting young people. The concept of ‘Mercedes me Busan’ is a café where visitors can experience Mercedes’ values and sensibility. Smaller models such as the C class will be exhibited, and car accessories will be sold.
In addition, to attract the younger demographic that often visits Gwangalli Beach, various test-drive events, DJing performances and concerts will be scheduled. Of particular note, the New C Class Estate model, which offers practical functions and a sensual design, will be revealed in Korea for the first time. Anyone can visit without an invitation or booking. ‘Mercedes me Busan’ will run until August 31.
Image Credit: Mercedes-Benz Korea / firstname.lastname@example.org