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Mercedes-Benz E-Class Described as Car for “Success” and “Car Poor”

Mercedes-Benz E-Class Described as Car for “Success” and “Car Poor”

SEOUL, Aug. 6 (Korea Bizwire) — After reaching a sales record of 100,000 vehicles three years after its introduction, the 10th Generation Mercedes-Benz E-Class is perceived by many as a vehicle for high-income, dual-breadwinner couples, according to a recent survey. Mercedes-Benz Korea (MBK) conducted an analysis of some 21 billion sources of data related to [...]

Mercedes-Benz Outsells Local Carmakers for 4th-place Finish in Jan.

Mercedes-Benz Outsells Local Carmakers for 4th-place Finish in Jan.

SEOUL, Feb. 11 (Korea Bizwire) — Mercedes-Benz outsold local carmakers to finish fourth in domestic sales in January, industry data showed Monday. The South Korean unit of the German automaker sold 5,796 vehicles last month, equal to 4 percent of the total 114,632 vehicles. The sum places it fourth after Hyundai Motor (31.2 percent), Kia [...]

Mercedes-Benz Executive Sees Korea as Future “Hot Spot” for Smart Car Research

Mercedes-Benz Executive Sees Korea as Future “Hot Spot” for Smart Car Research

SEOUL, Nov. 8 (Korea Bizwire) — Markus Schaefer, the head of production planning at Mercedes-Benz, predicted that South Korea is on the path to becoming a “hot spot” for future car-related fields such as telematics, navigation systems, and connected cars, adding that the German automaker would be working closely with the nation in these key [...]

Mercedes-Benz Opens Cutting-Edge Digital Showroom in Cheongdam

Mercedes-Benz Opens Cutting-Edge Digital Showroom in Cheongdam

SEOUL, Nov. 23 (Korea Bizwire) – Mercedes-Benz has selected the glitzy Cheongdam neighborhood in Seoul as the location for a new high-tech digital showroom.  Industry watchers believe that the move is motivated by a desire to gain a bigger share of the sizable luxury vehicle market. Figures by the Korea Automobile Importers and Distributors Association [...]

Foreign Carmakers Refuse to Recall Faulty Takata Airbags in Korea

Foreign Carmakers Refuse to Recall Faulty Takata Airbags in Korea

SEOUL, Nov. 9 (Korea Bizwire) — Despite massive recalls of Takata airbags that have been labeled as ‘dangerous’ in other countries, a number of foreign automobile manufacturers are refusing the South Korean government’s request to follow suit. According to the Ministry of Land, Infrastructure and Transport on Tuesday, 14 out of 17 car manufacturers in South [...]