Mercedes-Benz Archives | Be Korea-savvy
Mercedes-Benz Executive Sees Korea as Future “Hot Spot” for Smart Car Research

Mercedes-Benz Executive Sees Korea as Future “Hot Spot” for Smart Car Research

SEOUL, Nov. 8 (Korea Bizwire) — Markus Schaefer, the head of production planning at Mercedes-Benz, predicted that South Korea is on the path to becoming a “hot spot” for future car-related fields such as telematics, navigation systems, and connected cars, adding that the German automaker would be working closely with the nation in these key [...]

Mercedes-Benz Opens Cutting-Edge Digital Showroom in Cheongdam

Mercedes-Benz Opens Cutting-Edge Digital Showroom in Cheongdam

SEOUL, Nov. 23 (Korea Bizwire) – Mercedes-Benz has selected the glitzy Cheongdam neighborhood in Seoul as the location for a new high-tech digital showroom.  Industry watchers believe that the move is motivated by a desire to gain a bigger share of the sizable luxury vehicle market. Figures by the Korea Automobile Importers and Distributors Association [...]

Foreign Carmakers Refuse to Recall Faulty Takata Airbags in Korea

Foreign Carmakers Refuse to Recall Faulty Takata Airbags in Korea

SEOUL, Nov. 9 (Korea Bizwire) — Despite massive recalls of Takata airbags that have been labeled as ‘dangerous’ in other countries, a number of foreign automobile manufacturers are refusing the South Korean government’s request to follow suit. According to the Ministry of Land, Infrastructure and Transport on Tuesday, 14 out of 17 car manufacturers in South [...]

South Koreans More Avid Buyers of Luxury Vehicles Than Germans, Japanese

South Koreans More Avid Buyers of Luxury Vehicles Than Germans, Japanese

SEOUL, Oct. 23 (Korea Bizwire) — Sales of luxury cars in South Korea exceed those of richer countries, industry data showed Sunday. Numbers provided by foreign carmakers and the Korea Automobile Importers and Distributors Association (KAIDA) showed South Koreans bought more new BMW 5-series and Mercedes-Benz E-class cars than Germans and neighbors in Japan from [...]

FTC Slaps 1.78 bln-won Fine on Mercedes-Benz Korea, Dealerships

FTC Slaps 1.78 bln-won Fine on Mercedes-Benz Korea, Dealerships

SEJONG, Sept. 26 (Korea Bizwire) — South Korea’s antitrust watchdog said Tuesday that it has slapped a combined 1.78 billion-won (US$1.57 million) fine on Mercedes-Benz Korea and its dealerships for fixing labor costs for auto repairs. Mercedes-Benz Korea, the local unit and importer of German carmaker Daimler AG, allegedly suggested to eight dealerships fixing rates [...]