Orders made via Starbucks Korea’s mobile app Siren Order have surged since a recommendation service using big data was integrated, growing by around 100,000 per month. (Image: Starbucks)
SEOUL, March 12 (Korea Bizwire) — Orders made via Starbucks Korea’s mobile ordering service Siren Order have surged since a recommendation feature using big data was integrated, growing by around 100,000 per month.
Siren Order was updated last November after the big data recommendation feature was integrated. Since then, suggestions of different Starbucks products based on a big data analysis of the app user’s previous orders, frequently visited locations, time of day and more appear on Siren Order.
Since its launch in May 2014, 39 million orders have been logged on Siren Order.
Starbucks opened its first store in South Korea in 1999. As of December 2017, the company had 1,140 locations across Korea, and employed over 13,000 workers.
Americanos are a particular favorite among local Starbucks patrons. Last year, 83.6 million were sold, which would average out to 1.6 per South Korean.
As of December 2017, the company had 1,140 locations across Korea, and employed over 13,000 workers. (Image: Yonhap)
Starbucks Korea is managed by Shinsegae, a “chaebol” that operates the Shinsegae Department Store as well as big-box retailer E-Mart.
Kevin Lee (kevinlee@koreabizwire.com)
several big brands such as Amazon, Uber and Starbucks apps that use big data have experienced success in short time. Insights into the mobile experience of users such as how does the buyer make purchase decision, what influences them and how do they interact with brands in online space helps in building future-ready mobile apps.