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Starbucks Posts Record Operating Profit in Korea in 2017: Sources

Starbucks Posts Record Operating Profit in Korea in 2017: Sources

SEOUL, Mar. 15 (Korea Bizwire) — Starbucks Coffee Korea posted a record operating profit last year amid growing popularity of the U.S. coffeehouse chain here, industry sources said Thursday. The 50-50 joint venture between retail conglomerate Shinsegae and the U.S. coffee giant posted 114.4 billion won (US$107 million) in operating profit on 1.2 trillion won [...]

Monthly Orders on Starbucks Mobile Order System Up After Big Data Update

Monthly Orders on Starbucks Mobile Order System Up After Big Data Update

SEOUL, March 12 (Korea Bizwire) — Orders made via Starbucks Korea’s mobile ordering service Siren Order have surged since a recommendation feature using big data was integrated, growing by around 100,000 per month.  Siren Order was updated last November after the big data recommendation feature was integrated. Since then, suggestions of different Starbucks products based [...]

Competition Intensifies as Starbucks Opens Its Largest Korean Store

Competition Intensifies as Starbucks Opens Its Largest Korean Store

SEOUL, Dec. 19 (Korea Bizwire) – Starbucks is set to open its biggest store in South Korea in Seoul’s Jongno district on Wednesday, in a move to solidify the brand’s already strong presence in an increasingly competitive market. The much-anticipated coffee shop at Jongno Tower covers 1,097 square meters of floor space on the first [...]

Why is Starbucks So Popular in South Korea?

Why is Starbucks So Popular in South Korea?

SEOUL, March 20 (Korea Bizwire) – Marking its 17th anniversary last year, Starbucks Korea’s annual revenue exceeded 1 trillion won for the first time, and much attention is being paid to what is behind the international coffee giant’s long-lived success in the country. Of the 75 countries that Starbucks currently operates in, only in five [...]

Starbucks Korea’s Free Coffee for Soldiers Triggers Controversy

Starbucks Korea’s Free Coffee for Soldiers Triggers Controversy

SEOUL, June 24 (Korea Bizwire) – Starbucks Korea’s latest promotional campaign to provide free coffee to soldiers who are on special leave granted by the president is triggering controversy among some women. Women’s organizations such as WOMAD and Megalia have been bombarded with comments and complaints regarding the recent promotion, with many claiming that it is [...]

Starbucks Finds from 1 pm to 5 pm Koreans’ Best “Coffee Time”

Starbucks Finds from 1 pm to 5 pm Koreans’ Best “Coffee Time”

SEOUL, Aug. 30 (Korea Bizwire) — A recent survey by a specialty coffee franchise revealed that people enjoy a cup of coffee most after their lunch time. Starbucks Korea, to mark its 15-year anniversary in Korea, has conducted a survey of consumer consumption patterns on 30,000 visitors of its official Facebook page since last July, and revealed [...]