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Why is Starbucks So Popular in South Korea?

Why is Starbucks So Popular in South Korea?

SEOUL, March 20 (Korea Bizwire) – Marking its 17th anniversary last year, Starbucks Korea’s annual revenue exceeded 1 trillion won for the first time, and much attention is being paid to what is behind the international coffee giant’s long-lived success in the country. Of the 75 countries that Starbucks currently operates in, only in five [...]

Starbucks Korea’s Free Coffee for Soldiers Triggers Controversy

Starbucks Korea’s Free Coffee for Soldiers Triggers Controversy

SEOUL, June 24 (Korea Bizwire) – Starbucks Korea’s latest promotional campaign to provide free coffee to soldiers who are on special leave granted by the president is triggering controversy among some women. Women’s organizations such as WOMAD and Megalia have been bombarded with comments and complaints regarding the recent promotion, with many claiming that it is [...]

Starbucks Finds from 1 pm to 5 pm Koreans’ Best “Coffee Time”

Starbucks Finds from 1 pm to 5 pm Koreans’ Best “Coffee Time”

SEOUL, Aug. 30 (Korea Bizwire) — A recent survey by a specialty coffee franchise revealed that people enjoy a cup of coffee most after their lunch time. Starbucks Korea, to mark its 15-year anniversary in Korea, has conducted a survey of consumer consumption patterns on 30,000 visitors of its official Facebook page since last July, and revealed [...]