A new hybrid store by ELCA Korea featuring various beauty brands. (image: Lotte Department Store Co.)
SEOUL, July 17 (Korea Bizwire) — A recent survey has revealed that women prioritize brand value and ethics when buying cosmetics products.
Olive Young, one of the major health and beauty store chain in South Korea, conducted a survey of 2,000 female consumers during the period from June 17 to 24 in collaboration with beauty content platform Self Beauty.
At 87.5 percent, the vast majority of the respondents said they had more interest in cosmetics brands’ value and ethics than in the past, while 93.4 percent said they would choose brands that contribute more to society and the environment, provided that prices remained similar.
Another 84.4 percent replied that they tend to purchase cosmetics on the basis of their personal taste and value rather than following trends.
When asked about the decisive factors in their purchase choices (multiple selection available), 71.1 percent picked “overall ingredients,” followed by “eco-friendly production” (48.3 percent), “brand” (42 percent), “brand value and social contribution activities” (33.2 percent), “vegan certification” (20.3 percent) and “package design” (19.9 percent).
“Along with the increase in the number of ‘green consumers’ who place value on the environment and ethics, the sustainable consumption trend is expanding from food and fashion items towards cosmetics products,” Olive Young said.
Ashley Song (ashley@koreabizwire.com)
