SEOUL, April 30 (Korea Bizwire) — SK Telecom Co. said Thursday the launch of a ‘K-pop Metaverse Project’ using mixed reality (MR) technology and next-generation K-pop stars.
The ‘metaverse’ refers to a three-dimensional world where the borders between reality and virtual space don’t exist.
The project aims to lead the K-pop fever by introducing new contactless ways to enjoy K-pop and expand opportunities to experience MR technology in the 5G era.
SK Telecom first worked with K-pop girl group WEEKLY to release a variety of digital content on its Jump AR Platform.
Users can make their own music videos with WEEKLY’s digital choreographic content available on the platform.
Image Credit: SK Telecom / photonews@koreabizwire.com
