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Korean Researchers Decipher Penguin Cries at King Sejong Station in Antarctica

Korean Researchers Decipher Penguin Cries at King Sejong Station in Antarctica

SEOUL, Aug. 18 (Korea Bizwire) – A team of researchers at the Korea Polar Research Institute published a report in the online journal “Scientific Reports” on August 17 detailing the gentoo penguin’s communication patterns. A group of Korean researchers conducted their study at King Sejong Station on Antarctica’s King George Island. By capturing and attaching [...]

Hyundai’s Antarctic Expedition Ad Gets 100 Million Views on YouTube

Hyundai’s Antarctic Expedition Ad Gets 100 Million Views on YouTube

SEOUL, June 7 (Korea Bizwire) – Hyundai’s latest ad – inspired by Sir Ernest Henry Shackleton’s expeditions to the Antarctic – has attracted more than 100 million views on YouTube, becoming the world’s first car campaign video to achieve the milestone, announced Hyundai’s ad affiliate Innocean Worldwide on Tuesday.  The British polar explorer, among many [...]

Hyundai Santa Fe SUV Crosses Antarctica

Hyundai Santa Fe SUV Crosses Antarctica

SEOUL, April 20 (Korea Bizwire) – Hyundai Motor Co., South Korea’s top carmaker, on Thursday kicked off its latest global brand awareness campaign which contains an Antarctic crossing by its Santa Fe sport utility vehicle (SUV).  In the ‘Shackleton’s Return’ brand campaign, Patrick Bergel, the great grandson of Irish-born British explorer Sir Ernest Shackleton, made [...]