SEOUL, Aug. 14 (Korea Bizwire) — “Old money aesthetic,” a fashion style prevalent among the upper class in the U.S. and Europe, is enjoying a resurgence in popularity among Korean youth. During the first half of the year, Brunello Cucinelli, an established high-end fashion brand available through South Korean retailer Shinsegae International Inc., experienced a [...]
SEOUL, July 28 (Korea Bizwire) — The seasonal boundaries of fashion are becoming blurred due to retro and mix-match trends. ZIGZAG, a fashion platform operated by Kakao Style, saw its sales of knee-length long walkers from July 1 to 24 jump by 105 percent compared to a year ago. This figure was up 13 percent [...]
SEOUL, July 3 (Korea Bizwire) — Fashion based on the iconic doll “Barbie” is emerging as a popular trend this summer. According to fashion retailer Shinsegae International Inc., a variety of fashion brands are launching a range of items, including clothes, accessories, bags, and shoes that incorporate vibrant pink colors. The pink items come in [...]
SEOUL, June 19 (Korea Bizwire) — Y2K, which refers to the clothing and aesthetic trends from the late ’90s and the year 2000, is the leading fashion trend this summer. According to fashion and cosmetics retailer Shinsegae International Inc., fashion items such as crop tops, exposing the midriff, and wide-legged jeans that were popular at [...]
SEOUL, March 17 (Korea Bizwire) — Fashion retailers analyze all the previous years’ data to build a plan that offers the right kind of product at the right place, time, quantity and price. The process, called merchandise planning, involves selecting an item, designing the product and determining the ways to sell the product. But merchandise [...]
SEOUL, March 17 (Korea Bizwire) — More people from the MZ generation, a Korean term referring to millennials and Generation Z, are buying branded fashion items from secondhand app markets. Bungaejangter, the operator of its namesake secondhand transactions app, revealed that approximately 75 percent of customers that used the “brand follow” features between September 2021 [...]
SEOUL, March 14 (Korea Bizwire) — A number of popular Korean TV series including Netflix’s “The Glory” and the tvN series “Crash Course in Romance” are garnering attention for their fashion design. Park Yeon-jin, one of the high-school bullies in “The Glory” who works as a weather reporter as an adult, made waves with a [...]
SEOUL, Dec. 5 (Korea Bizwire) — As the MZ generation (a Korean term referring to millennials and Generation Z)’s interest in sports and outdoor activities grew during the pandemic period, hiking clothing trends are shifting from crude design and vibrant colors towards a so-called “gorpcore” look. “Gorpcore” is a compound word created by combining the [...]
SEOUL, Nov. 7 (Korea Bizwire) — Changing rooms, which once featured white walls and hooks to hang clothes, are turning into new places where young people in their 20s and 30s can take eye-catching photos and videos. Local brand Ader Error recently opened a flagship store in Seoul’s Gangnam neighborhood, with its extraordinary changing rooms [...]
SEOUL, Oct. 27 (Korea Bizwire) — Padded and non-padded coat sales are on the rise as more consumers are preparing for the early coming of winter. Shinsegae International Inc., the apparel arm of retail giant Shinsegae, said Wednesday that its fashion brands VOV, STUDIO TOMBOY, ILAIL, Della Lana and G-CUT’s sales between Oct. 1-23 jumped [...]