SEOUL, July 7 (Korea Bizwire) – Hyundai Motor’s latest luxury sedan, the Genesis G80, finally hit domestic showrooms on Thursday. The Genesis G80 is a rebrand of the existing Genesis sedan, which was developed before Genesis was spun off as a separate luxury brand. The sedan comes in four trims – 3.3 GDi Luxury, 3.3 [...]
SEOUL, May 11 (Korea Bizwire) – Hyundai is making a push into the superhero world as part of efforts to target the North America market. The company has signed a two-year contract with Marvel and Netflix to feature its vehicles in superhero series such as Daredevil, Jessica Jones, Luke Cage, and Iron Fist. Hyundai will also be [...]
SEOUL, April 5 (Korea Bizwire) – Hyundai Motor Co., South Korea’s top automaker, saw its sales of the Genesis luxury sedan spike over 30 percent on-year in March in the United States, heating up competition mostly driven by German brands, industry data showed Tuesday. According to the data, Hyundai Motor sold 3,197 units of the Genesis [...]
SEJONG, March 9 (Korea Bizwire) – Hyundai Motor Co., South Korea’s largest carmaker, will recall a total of 25,441 Equus and Genesis luxury sedans for problems with their windshield wipers, the transportation ministry said Wednesday. The models’ windshield wiper motors were found to have defects that lead to malfunctions in their operation and affect driving in [...]
SEJONG, March 7 (Korea Bizwire) – The South Korean government issued a temporary license plate Monday for the nation’s first self-driving car. The Hyundai Genesis luxury sedan equipped with a high-tech driving assist system will be able to hit the road along six routes designated by the transport ministry.’ The move is part of efforts to [...]
SEOUL, Feb. 19 (Korea Bizwire) – Hyundai Motor Co.’s premium brand Genesis is expected to make its debut in North America in the third quarter, possibly intensifying competition in its high-end vehicle market there, industry sources said Friday. Genesis has been the name of the most popular luxury sedan of the South Korean auto giant, [...]
SEOUL, Feb. 17 (Korea Bizwire) – Genesis’ brand value has improved significantly since Hyundai Motor Co., South Korea’s No. 1 carmaker, launched it anew as a separate premium vehicle brand late last year, a report showed Wednesday. Brandstock, a South Korean market research firm that determines the rankings of local brands, said in its latest [...]
SEOUL, Jan. 11 (Korea Bizwire) – South Korea’s leading carmaker Hyundai Motor Co. saw the Genesis mid-size luxury sedan rank third in terms of annual sales in the United States last year for the first time since its debut there, industry data showed Monday. Hyundai Motor sold a total of 24,917 units of the second-generation [...]
SEOUL, Dec. 28 (Korea Bizwire) – South Korea’s top carmaker Hyundai Motor Group tapped an ex-Lamborghini designer Monday to market its high-end Genesis brand during its latest personnel shuffle. Manfred Fitzgerald will be in charge of leading Hyundai’s strategy for its Genesis brand at home and abroad, the carmaker said. Fitzgerald joined Italy-based Automobili Lamborghini [...]
SEOUL, Dec. 9 (Korea Bizwire) – Hyundai Motor Co., South Korea’s largest carmaker, launched the EQ900 flagship sedan Wednesday, targeting the global luxury vehicle market mostly dominated by German brands. The EQ900 is the first model unveiled under the name of Genesis, which Hyundai Motor recently launched as an independent luxury brand. “The EQ900 is [...]