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Hyundai Aims to Push Genesis Brand Through New Exec

Hyundai Aims to Push Genesis Brand Through New Exec

SEOUL, Dec. 28 (Korea Bizwire) – South Korea’s top carmaker Hyundai Motor Group tapped an ex-Lamborghini designer Monday to market its high-end Genesis brand during its latest personnel shuffle. Manfred Fitzgerald will be in charge of leading Hyundai’s strategy for its Genesis brand at home and abroad, the carmaker said. Fitzgerald joined Italy-based Automobili Lamborghini [...]

Hyundai Motor Launches EQ900 Flagship Model Targeting Global Market

Hyundai Motor Launches EQ900 Flagship Model Targeting Global Market

SEOUL, Dec. 9 (Korea Bizwire) – Hyundai Motor Co., South Korea’s largest carmaker, launched the EQ900 flagship sedan Wednesday, targeting the global luxury vehicle market mostly dominated by German brands. The EQ900 is the first model unveiled under the name of Genesis, which Hyundai Motor recently launched as an independent luxury brand. “The EQ900 is [...]

Hyundai’s Genesis Preferred Domestic Car for Korean University Students

Hyundai’s Genesis Preferred Domestic Car for Korean University Students

SEOUL, July 6 (Korea Bizwire) – Hyundai Motor’s luxury sedan Genesis has been picked as the preferred Korean car by Korean university students, while Hyundai’s Avante was chosen as the best option for a first car. According to a survey conducted by Hyundai Mobis, a parts maker subsidiary of the Hyundai Motor Group, which polled 1,240 university [...]

Hyundai Invitational Golf Tournament Series Showcases Hyundai’s Premium Vehicles to Golfers Nationwide

Hyundai Invitational Golf Tournament Series Showcases Hyundai’s Premium Vehicles to Golfers Nationwide

FOUNTAIN VALLEY, Calif., Apr. 14 (Korea Bizwire) — After a successful inaugural year, the Hyundai Invitational golf tournament series will return in 2015, connecting golfers with the Hyundai brand, the 2015 Genesis premium sedan and flagship 2015 Equus. Fifty of the best charity golf tournaments around the country will add a Hyundai sponsorship that includes [...]