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Hyundai’s Antarctic Expedition Ad Gets 100 Million Views on YouTube

Hyundai’s Antarctic Expedition Ad Gets 100 Million Views on YouTube

SEOUL, June 7 (Korea Bizwire) – Hyundai’s latest ad – inspired by Sir Ernest Henry Shackleton’s expeditions to the Antarctic – has attracted more than 100 million views on YouTube, becoming the world’s first car campaign video to achieve the milestone, announced Hyundai’s ad affiliate Innocean Worldwide on Tuesday.  The British polar explorer, among many [...]

Hyundai to Launch All-Electric Bus next Year

Hyundai to Launch All-Electric Bus next Year

GOYANG, South Korea, May 26 (Korea Bizwire) – South Korean carmaker Hyundai Motor Co. said Thursday it will launch an all-electric bus in the domestic market next year.   The move is part of the carmaker’s efforts to diversify its lineup with environmentally friendly vehicles and enhance its brand image in global markets where clean modes [...]

Hyundai, Kia Sell More Plug-In Hybrid EVs Overseas

Hyundai, Kia Sell More Plug-In Hybrid EVs Overseas

SEOUL, May 17 (Korea Bizwire) – Hyundai Motor Co. and Kia Motors Corp., South Korea’s two biggest carmakers, said Wednesday they have sold more plug-in hybrid electric vehicles (PHEVs) in overseas markets this year due to good consumer demand for the latest green cars.  In the January-April period, Hyundai and its sister company Kia exported [...]

Hyundai, Kia to Recall 240,000 Vehicles for Faulty Parts

Hyundai, Kia to Recall 240,000 Vehicles for Faulty Parts

SEOUL, May 12 (Korea Bizwire) – South Korea’s transport ministry on Friday ordered Hyundai Motor Co. and its sister company Kia Motors Corp. to recall a combined 240,000 vehicles for faulty parts.  The Ministry of Land, Infrastructure and Transport made the final decision after reviewing five cases of suspected faulty parts in 12 models made [...]

Hyundai Bets on Rising Demand in Emerging Markets amid THAAD Row

Hyundai Bets on Rising Demand in Emerging Markets amid THAAD Row

SEOUL, April 28 (Korea Bizwire) – Hyundai Motor Group, South Korea’s top automotive conglomerate, is betting that rising demand in emerging markets will offset sales declines in China amid a row over the deployment of an anti-missile system, corporate sources said Friday.  Hyundai Motor Co. and its affiliate Kia Motors Corp. plan to launch new [...]

Hyundai’s Faulty Engine Whistleblower May Face Criminal Charges

Hyundai’s Faulty Engine Whistleblower May Face Criminal Charges

SUWON, South Korea, April 26 (Korea Bizwire) – A former Hyundai Motor employee who disclosed defects in Hyundai’s Theta II engine may face criminal charges, with the South Korean car maker seemingly intent on bringing the whistleblower to court.  The 54-year-old former chief of Hyundai’s quality and strategy department, only disclosed as Kim, accused the [...]

Hyundai Santa Fe SUV Crosses Antarctica

Hyundai Santa Fe SUV Crosses Antarctica

SEOUL, April 20 (Korea Bizwire) – Hyundai Motor Co., South Korea’s top carmaker, on Thursday kicked off its latest global brand awareness campaign which contains an Antarctic crossing by its Santa Fe sport utility vehicle (SUV).  In the ‘Shackleton’s Return’ brand campaign, Patrick Bergel, the great grandson of Irish-born British explorer Sir Ernest Shackleton, made [...]