makeup Archives | Be Korea-savvy
Coronavirus Behind New Makeup Trends

Coronavirus Behind New Makeup Trends

SEOUL, July 13 (Korea Bizwire) — The coronavirus is bringing an unexpected change to makeup trends in South Korea. Among today’s beauty YouTubers, so-called “foundation-free” makeup techniques are increasingly popular. Foundation-free makeup techniques refer to a trend in which the basic makeup essential foundation is omitted. The key factor behind the rising popularity of this [...]

Cosmetics Boosting Lasting Power of Makeup Gain Popularity as Weather Grows Warmer

Cosmetics Boosting Lasting Power of Makeup Gain Popularity as Weather Grows Warmer

SEOUL, June 2 (Korea Bizwire) — With South Koreans donning protective masks for an extensive period due to the ongoing coronavirus crisis, sales of cosmetic products that effectively raise the tenacity of makeup are increasing as the weather grows hotter each day. Olive Young, a beauty and health brand run by retail conglomerate CJ Group, [...]

Cosmetics Consumers Prefer to Buy New Items Offline, and Bestsellers Online

Cosmetics Consumers Prefer to Buy New Items Offline, and Bestsellers Online

SEOUL, Sept. 7 (Korea Bizwire) — South Korean consumers prefer to buy new cosmetics products at offline stores, while bestselling products are most often sold online, a new market report has revealed. According to a Wednesday statement by CJ OliveNetworks, which runs the country’s major cosmetics store chain Olive Young, new products within three months [...]

Seoul Hospital Ridiculed for Makeup Guidelines

Seoul Hospital Ridiculed for Makeup Guidelines

SEOUL, May 24 (Korea Bizwire) – The Korean Intern Resident Association expressed deep concerns Tuesday over a dress and appearance manual for doctors that is currently being developed at the Catholic University of Korea Seoul St. Mary’s Hospital.  According to the KIRA, articles in the manual specific to female doctors include wearing  “vibrant makeup” because [...]

Korean Middle and High Schools Still Restrict Makeup

Korean Middle and High Schools Still Restrict Makeup

CHEONGJU, South Korea, March 14 (Korea Bizwire) – Although regional educational offices leave rules regarding use of makeup at the discretion of individual elementary, middle and high schools, students are still restricted in terms of their makeup choices at many Korean schools.  “Our school guidelines don’t specify the individual cosmetics products allowed or banned,” said [...]

Makeup Competition Kicks Off at KINTEX

Makeup Competition Kicks Off at KINTEX

GOYANG, South Korea, Sept. 29 (Korea Bizwire) – The 2016 Craftsmanship Competition for Small Businesses showcased on Thursday the 2nd International Makeup Competition, featuring amateur and professional make-up artists from both Korea and overseas.  Taking place at Goyang’s KINTEX (Korea International Exhibition & Convention Center), the contestants were highlighted in eight different categories – Wedding, [...]

South Korean Cosmetics Manufacturers Thrive in China

South Korean Cosmetics Manufacturers Thrive in China

SEOUL, May 24 (Korea Bizwire) – South Korean cosmetics manufacturers have grown quickly in China on the back of their advanced production technology and K-beauty boom in the fast-rising market, industry officials said Tuesday.  Chinese cosmetics brands have expanded their partnerships with Korean original design manufacturers (ODMs), which design and manufacture a product as specified and [...]