TV show Archives | Be Korea-savvy
Study Reveals S. Korean TV Shows Follow Sexist Norms

Study Reveals S. Korean TV Shows Follow Sexist Norms

SEOUL, Jan. 14 (Korea Bizwire) — The expectations that men and women should carry out traditional gender roles is still prevalent on South Korean variety shows, according to a recent study. On these types of television programs, women were typically expected to stay at home, while men were responsible for ‘outside work’. In addition, male [...]

LG to Market Premium Home Appliances on Vietnamese TV Show

LG to Market Premium Home Appliances on Vietnamese TV Show

SEOUL, May 15 (Korea Bizwire) – LG Electronics has partnered with Vietnam’s leading state-run broadcaster, HTV7, to market its premium line-up of home appliances through a local entertainment program.  According to the company, the show titled Smart Wives premieres on May 16, to be aired for the next thirteen weeks.  In the show, two local [...]

Chinese TV Shows to Promote Seoul Tourism through Product Placement

Chinese TV Shows to Promote Seoul Tourism through Product Placement

SEOUL, Dec. 22 (Korea Bizwire) – Efforts to use product placement to advertise tourism in Seoul on Chinese and Taiwanese television programs are paying off.  According to the Seoul Metropolitan Government, ten Chinese (and Taiwanese) TV programs that featured different sites around the capital in accordance with agreements made with local broadcasters have attracted some [...]

Korean Broadcasters Expand Mobile Offerings

Korean Broadcasters Expand Mobile Offerings

SEOUL, June 27 (Korea Bizwire) – With an increasing number of Koreans consuming video content via mobile devices, major Korean broadcasters are expanding their offerings to mobile broadcasting.  SBS, MBC, and tvN recently launched mobile content brands Mobidic, MBig TV, and tvNgo, with stiff competition between broadcasters to attract mobile-friendly consumers.  TvNgo has been the [...]

New Type of Korean Wave Rises in Indonesia

New Type of Korean Wave Rises in Indonesia

JAKARTA, June 14 (Korea Bizwire) – There’s a new hallyu (Korean wave) trend surging in Indonesia.  Locals are using Korean elements to produce their own versions of cultural content. It’s a new step forward from the existing hallyu phenomenon in which the public consumes pure content exported from Korea. According to the Korean Cultural Center in [...]

Hani to Co-Host ‘Baek Jong-won’s Three Great Emperors’

Hani to Co-Host ‘Baek Jong-won’s Three Great Emperors’

SEOUL, Jan. 28 (Korea Bizwire) – Hani of the girl group EXID will co-host “Baek Jong-won’s Three Great Emperors,” terrestrial network SBS said Thursday. She will join three existing hosts — the celebrity chef Baek and comedians Lee Hwi-jae and Kim Joon-hyun — starting Saturday at 6:10 p.m. Her inaugural episode will cover “doeji galbi,” [...]