SEOUL, Sept. 6 (Korea Bizwire) – Korea’s leading distiller, HiteJinro, has chosen a new marketing strategy for a fresh wave of TV commercials, with the new ads featuring some of the hottest K-pop stars drinking soju, seemingly tipsy, while casually singing their talents away – behavior that is perhaps appropriate given that the ads are [...]
SEJONG, Sept. 6 (Korea Bizwire) – South Korea will hold a promotional event in Taiwan later this week as part of its efforts to export “makgeolli,” the indigenous traditional rice wine overseas, the agriculture ministry here said Tuesday. The event will take place in a department store in Xinbei City, Taiwan, involving a talk show [...]
SEOUL, Sept. 2 (Korea Bizwire) – Hulunbuir in Nei Menggu, China, is distinguished by what is the largest grassland in the country. The region is also known for having the fourth highest level of income nationally. With the latest Korean enterprise in the region, Hulunbuir will soon be marked by its Paradise Department Store, presenting products [...]
SEOUL, Aug. 29 (Korea Bizwire) – Outbound shipments of food, beauty, fashion and personal care products soared in the first half of the year on the back of the growing popularity of the Korean wave, or hallyu, industry data showed on Monday. According to the data compiled by the Korea International Trade Association (KITA), exports [...]
SEOUL, Aug. 25 (Korea Bizwire) – Some South Korean producers of bottled water and milk are struggling to meet the rising consumer demand as an unprecedented heat wave has affected the supply chain, industry officials said Thursday. Sales of bottled water have sharply surged this summer as more people drank water to fight the scorching [...]
SEOUL, Aug. 24 (Korea Bizwire) – This year’s Korean Thanksgiving Day, or Chuseok, falls on September 15, inspiring weary Koreans with a long weekend holiday to look forward to from September 14 to September 18. As one of the two major traditional holidays in Korea, with the other being Lunar New Year, the rush for bus [...]
SEJONG, Aug. 24 (Korea Bizwire) – South Korea will hold a food fair in Malaysia later this week to promote its food products and capture the taste buds of the Islamic country, a ministry here said Wednesday. The 2016 Malaysia Kuala Lumpur K-Food Fair will kick off on Thursday and run through Sunday, with 20 [...]
SEOUL, Aug. 22 (Korea Bizwire) – A growing number of middle-aged South Koreans are consuming packaged meals (lunch box) sold at local convenience stores, data showed Monday, due to convenience and to save money amid a long-running economic slump. According to the data by the No. 1 convenience store chain CU, South Koreans in their [...]
SEOUL, Aug. 17 (Korea Bizwire) – Seoul’s biggest convention and exhibition center, COEX, is hosting the 2016 edition of the Halal Trade Expo Korea, providing an ultimate trading ground for Korean businesses looking to enter the fast-growing halal market. “Despite the global economic downturn, the halal market is a newly emerging one with average annual [...]
SEOUL, Aug. 17 (Korea Bizwire) – Convenience stores in Korea are continuously evolving. On top of treats, drinks, and basic daily necessities, convenience store franchises also offer wide range of nighttime snacks and frozen food. 7-Eleven is the latest convenience store operator to upgrade its product line, announcing Tuesday that it was launching a private [...]