SEOUL, May 4 (Korea Bizwire) — South Korea’s home shopping industry is turning to digital technology to win back “Generation MZ” consumers, which includes both millennials and Generation Z. Lotte Homeshopping created a virtual model named Lucy, who achieved a 100 percent sales record as a show host since her debut. In a demonstration show [...]
SEOUL, May 4 (Korea Bizwire) — The rising popularity of highballs has led to the development of a health-conscious whiskey that combines the properties of plums and highballs. Plums have been used for medicinal purposes for centuries and are known to have several health benefits. Bohae, a South Koran brewing company, launched today the “Maesil [...]
SEOUL, May 3 (Korea Bizwire) — The retail industry is increasingly targeting gaming enthusiasts with marketing strategies focused on popular games. Convenience store E-Mart 24 announced on Tuesday a partnership with Nexon’s flagship game ‘Dungeon & Fighter’ to launch various collaborations. By utilizing intellectual property rights (IP) related to the game, E-Mart 24 aims to [...]
SEOUL, May 2 (Korea Bizwire) — Decaffeinated coffee is gaining popularity with the increasing focus on healthy consumption trends. According to data from the Korea Customs Service, imports of decaffeinated coffee reached 6,933 tons last year, which is a 45.8 percent increase from the previous year. Since 2017, imports have increased for six consecutive years, [...]
SEOUL, May 1 (Korea Bizwire) — Driven by the impact of the pandemic, which has reduced the number of people dining out, meal kit products remain popular, highlighting the increasing preference for convenience in preparing meals among consumers. According to a survey conducted by pollster Embrain Trend Monitor of 1,000 people aged 19-59 who prepare [...]
SEOUL, April 26 (Korea Bizwire) — A majority of the members of the “MZ generation,” a Korean term referring to those aged between late 10s and 30s, buy clothes online, a survey showed Tuesday. The survey, conducted by Local pollster Open Survey, covered 2,000 men and women between the ages of 15 and 39, and [...]
SEOUL, April 25 (Korea Bizwire) – In recent years, a new trend has emerged among the younger generation of South Korea: the love for “ajae-sul,” or “old-timer’s favorites,” whiskey. This phenomenon is particularly popular among members of Generation MZ, those born between 1980 and 2000, who have now become the primary consumer segment in the [...]
SEOUL, April 24 (Korea Bizwire) — The pandemic has boosted the consumption of video content such as films and TV series, and the cars that appear in these videos are gaining popularity. Netflix’s new Korean crime action series “Kill Boksoon” is notable for featuring the main character’s Mercedes-Benz G-Class. The four-wheel-drive vehicle is unique for [...]
SEOUL, April 24 (Korea Bizwire) — The demand for zero-calorie beverages and sugar-free options remains strong in South Korea. Convenience store chain Emart24 reported a 70 percent increase in first-quarter sales of zero-calorie drinks compared to the previous year. Last year, Emart24′s zero-calorie beverage sales grew by 78 percent year-on-year, with an average annual growth [...]
SEOUL, April 21 (Korea Bizwire) — The interest in whisky and distilled soju is growing, with a focus on those in their 20s and 30s. According to discount store chain Homeplus, sales of whisky generated by those in their 20s and 30s between January 1 and April 9 jumped by 52 percent compared to the [...]