SEOUL, June 7 (Korea Bizwire) – Emart officially launched a ‘No Brand’ cola Tuesday.
The No Brand product is 49 percent cheaper than similar existing beverages, and its 355ml cans are larger than the conventional (in Korea) 250ml. A six-pack sells for 2,580 won ($2.20).
Emart conducted multiple blind taste tests to find the flavors best suited to the Korean palate. During the cola’s pre-launch, which started at the end of April, a total of 240,000 units were sold in just four weeks.
The new cola is being manufactured by the Cott Corporation.
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