SEOUL, Nov. 29 (Korea Bizwire) — Korean companies are turning to ‘BTS marketing’ for the world-famous boy band’s concerts in Los Angeles.
Samsung Electronics Co. and AmorePacific Corp. have set up company booths along the side of SoFi Stadium in the U.S. city where the concerts will take place and have held various promotions and special events.
Samsung held promotions for the popular Galaxy foldable phones. Amorepacific, the concert’s sponsor, has given out Laneige samples and advertisements to fans to promote the newly released products made in collaboration with BTS.
Advertisements for Hyundai Motor Co., Samsung and other Korean companies were being screened on the displays around the concert stadium.
The Korea Tourism Organization’s office in Los Angeles also joined promotion efforts for Korean tourism, wooing BTS’ global fandom ARMY to visit the country.
Image Credit: Yonhap / Galleria Department Store / photonews@koreabizwire.com
