YouUs Idol’s Favorite Sandwich. (image: GS Retail Co.)
SEOUL, Nov. 13 (Korea Bizwire) — So-called ‘idol sandwiches,’ known to be favored by certain K-pop stars, are selling like hotcakes at convenience stores.
GS25, a major convenience store franchise, said that YouUs Idol’s Favorite Sandwich topped all food sales charts just two and a half months after its release, with more than 5 million sold in just 72 days.
The sandwich fever helped raise GS25’s sandwich sales by 66.4 percent compared to the same period last year.
The sandwich was created by Yoo Young-joon, a sandwich merchandise designer at GS Retail Co., inspired by an incident when a certain K-pop star giving out sandwiches only sold at the private lounge of a broadcasting company to fans made headlines on social media last July.
The product contains two sandwiches: one with mashed potatoes and eggs, and another one with cabbage, crab meat and strawberry jam on top.
“Tapping into the curiosity factor by releasing a product that was going viral on social media as well as creating taste and flavor that everyone can enjoy has made the product very popular,” said a source from GS25.
Ashley Song (ashley@koreabizwire.com)
