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Race for Ultra-Low-Cost Marketing: Retailers Offer Lunch Boxes for as Low as 350 won

Race for Ultra-Low-Cost Marketing: Retailers Offer Lunch Boxes for as Low as 350 won

SEOUL, April 7 (Korea Bizwire) — South Koreans have embraced a fresh addition to their lexicon with the term “Hyeja-like”, denoting the exceptional content or quality of a product, especially in relation to its price. This term is derived from acclaimed actor Kim Hye-ja’s name and was inspired by her philanthropic work in creating an [...]

GS25 to Reintroduce ‘Kim Hye-ja’ Lunchbox After Six Year Absence

GS25 to Reintroduce ‘Kim Hye-ja’ Lunchbox After Six Year Absence

SEOUL, March 2 (Korea Bizwire) — GS25, the convenience store chain run by GS Retail Co., has reintroduced the “Kim Hye-ja” lunchbox six years after production ceased. The low-priced lunchbox was originally promoted by actress Kim Hye-ja, spearheading the lunchbox boom at South Korean convenience stores. Since it was released in September 2010, 40 different [...]

GS25 to Open 1st Store in Malaysia; Competition Heats Up in Southeast Asia

GS25 to Open 1st Store in Malaysia; Competition Heats Up in Southeast Asia

SEOUL, July 11 (Korea Bizwire) — Southeast Asia is becoming a new battleground for South Korean convenience store chains, with local brands rushing to open stores in countries such as Malaysia and Vietnam. Local convenience store chain GS25′s operator, GS Retail, said Monday it has joined hands with Malaysian retail conglomerate KK Group to make [...]

GS25 Convenience Stores Halt Sales of 4 Flavored E-cigarettes After Gov’t Warning

GS25 Convenience Stores Halt Sales of 4 Flavored E-cigarettes After Gov’t Warning

SEOUL, Oct. 24 (Korea Bizwire) — GS25, a South Korean convenience store chain owned by GS Retail, said Thursday it has suspended sales of four flavored e-cigarettes, a day after the government strongly advised people not to use such vaping products over serious health risks. Health and Welfare Minister Park Neung-hoo on Wednesday advised people [...]

GS25 Convenience Store Chain Establishes Sharing Economy Platform

GS25 Convenience Store Chain Establishes Sharing Economy Platform

SEOUL, Apr. 11 (Korea Bizwire) — Starting in June, customers are expected to be able to charge shared electric bicycles or kickboards at GS25 convenience stores. GS25 announced on Wednesday that it will set up an electric bicycle and kickboard charging service facility at its stores in partnership with the shared micro-mobility integrated platform “GoGoSing.” [...]