SEOUL, Nov.23 (Korea Bizwire) – With a drama based on the 1980s becoming increasingly popular, nostalgic items are gaining recognition among people born in the early 1970s who lived the era (those in their mid 40s).
According to online shopping mall GMarket (www.gmarket.co.kr), ever since tvN’s new show ‘Answer 1988’ was first aired, sales of Rubik’s cubes showed a 257 percent increase compared to the same period last year. This is a significantly larger number than the total increase rate of the sales of cubes (185 percent).
Compared to the same period during the previous month (October 6 to October 19), the purchase of Rubik’s cubes among those in their 40s increased 29 percent.
Analysts say that it is an exceptional case that the Rubik’s cube, which was popular in the 80 and 90s, is making a comeback. Many see it as a phenomenon resulting from continuous exposure as characters are often seen playing with Rubik’s cubes on the popular show.
The appearance of a genius Go player on the show also boosted sales of Go related items by 75 percent among those in their 40s.
Items related to the 1988 Seoul Olympics have also become popular, as that is when the drama takes place. Sales of commemorative coins and stamps among those in their 40s increased 302 percent. Of note, the sales of stamps soared 900 percent among those in their 40s.
Fashion items which were once popular in the 80s are also making a comeback. The sales of capri jeans increased 13 percent, straight fit jeans increased 35 percent, and baseball bags used by the heroine of the show more than doubled (111 percent).
GMarket officials say that there has been a retro fad every year, but it is noticeable that people in their 40s are in the middle this year. They added that those in their 20s and 30s are buying retro fashion items more, while people in their 40s are reminiscing about the era through purchases of small items such as Rubik’s cubes or stamps.
By Francine Jung (Francine.firstname.lastname@example.org)