Renault Korea Revamps Strategy to Appeal to Younger Customers Ahead of New SUV Launch

SEOUL, Jun. 25 (Korea Bizwire) – Renault Korea is overhauling its customer engagement and sales strategies in preparation for the launch of its new hybrid mid-size SUV, the Aurora 1.  According to Renault Korea on June 23, over 60% of visitors to the carmaker’s recently renovated flagship store Renault Seongsu are in their 20s and 30s. [...]