LG Electronics Seeks to Build Personality to Become Iconic Brand

SEOUL, July 5 (Korea Bizwire) — The circular red LG emblem is now moving: the simpler, animated face nods, smiles and even winks. The digital logo is part of LG Electronics Inc.’s brand reinvention campaign to liven up its brand identity to appeal to a younger audience. The campaign’s goal is not about making a [...]