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Now or Never: Food Service Industry Turns to Limited Edition Marketing

Now or Never: Food Service Industry Turns to Limited Edition Marketing

SEOUL, Jun. 20 (Korea Bizwire) — “Limited edition marketing” is emerging as a new relief pitcher in the food and restaurant industries, which are struggling with thinning consumer wallets. There was a buzz on SNS that the fried chicken and burger franchise Kentucky Fried Chicken (KFC) would sell fried chicken skin since the morning of [...]

Overseas Automakers Targeting Local Consumers with “South Korea Editions”

Overseas Automakers Targeting Local Consumers with “South Korea Editions”

SEOUL, May 29 (Korea Bizwire) – The latest marketing trend among imported luxury automakers is the introduction of “Korea Edition” models.  According to industry watchers, McLaren Seoul is launching five limited edition models of the 570S Korea Edition, based on the McLaren 570S Coupe and manufactured by the McLaren Special Operations division.  To be sold [...]

Limited Editions Thrive in Secondhand Markets

Limited Editions Thrive in Secondhand Markets

SEOUL, March 2 (Korea Bizwire) – Re-selling limited edition products is good business for opportunists.  The latest hype in Korea has been over the Adidas Yeezy Boost 350 v2 “Zebra,” co-designed by American rapper and producer Kanye West. This extremely limited edition pair of shoes sold for a retail price of 289,000 won ($255.75), but [...]

Samsung’s Latest Limited Edition Smartphone Falls Flat

Samsung’s Latest Limited Edition Smartphone Falls Flat

SEOUL, July 21 (Korea Bizwire) – Sales of Samsung’s latest special edition smartphone, the Galaxy S7 Edge Olympic Games Limited Edition, have failed to meet the success of previous limited edition Galaxy models. In fact, the phone was met with mixed reviews from consumers, who fervently sought out Samsung’s previous limited models like the Batman-themed [...]

1,300 Purchase Transactions Authorized for only 1,000 Limited Batman Phones

1,300 Purchase Transactions Authorized for only 1,000 Limited Batman Phones

SEOUL, June 15 (Korea Bizwire) – Samsung Electronics released a Batman-themed Galaxy S7 Edge called the ‘Injustice Edition’ on Monday. The company produced 1,000 units of the limited edition, which sold out in just 10 minutes. However, it was soon revealed that 1,300 transactions had been approved that day, instead of the planned 1,000.  Samsung [...]

Samsung Galaxy S7 Edge ‘Injustice Edition’ Sold Out Right After Release

Samsung Galaxy S7 Edge ‘Injustice Edition’ Sold Out Right After Release

SEOUL, June 13 (Korea Bizwire) – Samsung Electronics has finally released a Batman-themed Galaxy S7 Edge called the ‘Injustice Edition’. And to no surprise, the 1,000 limited-edition models sold out just 10 minutes after they were released on Monday morning at 10 a.m. via Samsung’s online store. The company teamed up with Warner Bros. and [...]

House of Sillage Releases New Limited Edition Passion de L’Amour Fragrance

House of Sillage Releases New Limited Edition Passion de L’Amour Fragrance

NEWPORT BEACH, Calif., Apr. 19 (Korea Bizwire) — House of Sillage, a leading Haute Parfumerie, has released its Limited Edition Passion de L’Amour fragrance. This fragrance is an exclusive, limited edition product, where only 1,000 of these magnificently designed caps have been produced worldwide. A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/00fec452-916c-469a-b1f5-e06d23a939d4 Passion de L’Amour was [...]