SEOUL, Sept. 11 (Korea Bizwire) — A limited edition of Samsung Electronics Co.’s brand-new foldable smartphone Galaxy Z Fold 2 sold out in just four minutes in China. The South Korean tech giant held a pre-sales event for the Galaxy Z Fold 2 and the Galaxy Z Fold 2 Thom Browne Edition through its China online [...]
SEOUL, Sept. 9 (Korea Bizwire) — More than 230,000 people in South Korea have entered a draw to buy Samsung Electronics Co.’s limited edition of the Galaxy Z Fold 2, company officials said Wednesday, as the South Korean tech giant tries to boost sales of its foldable devices. Those selected from the two-day online draw [...]
SEOUL, Jun. 20 (Korea Bizwire) — “Limited edition marketing” is emerging as a new relief pitcher in the food and restaurant industries, which are struggling with thinning consumer wallets. There was a buzz on SNS that the fried chicken and burger franchise Kentucky Fried Chicken (KFC) would sell fried chicken skin since the morning of [...]
SEOUL, May 29 (Korea Bizwire) – The latest marketing trend among imported luxury automakers is the introduction of “Korea Edition” models. According to industry watchers, McLaren Seoul is launching five limited edition models of the 570S Korea Edition, based on the McLaren 570S Coupe and manufactured by the McLaren Special Operations division. To be sold [...]
SEOUL, March 2 (Korea Bizwire) – Re-selling limited edition products is good business for opportunists. The latest hype in Korea has been over the Adidas Yeezy Boost 350 v2 “Zebra,” co-designed by American rapper and producer Kanye West. This extremely limited edition pair of shoes sold for a retail price of 289,000 won ($255.75), but [...]
SEOUL, Dec. 22 (Korea Bizwire) – Korean convenience store franchise GS25 and Nongshim Kellogg have partnered for a special New Year’s promotion, offering a “Pringles Lamp of Hope” to 10,000 customers on a first-come-first-served basis. In order to be eligible for the promotion, one needs to purchase a Pringles can (110g) at any GS25 outlet, [...]
SEOUL, July 21 (Korea Bizwire) – Sales of Samsung’s latest special edition smartphone, the Galaxy S7 Edge Olympic Games Limited Edition, have failed to meet the success of previous limited edition Galaxy models. In fact, the phone was met with mixed reviews from consumers, who fervently sought out Samsung’s previous limited models like the Batman-themed [...]
SEOUL, July 8 (Korea Bizwire) – Samsung Electronics unveiled the ‘Galaxy S7 Edge Olympic Games Limited Edition’ on July 7 in Sao Paulo, Brazil. The limited edition phone is mostly black, with a hint of yellow on the front, red and green on the sides, and blue on the back representing the symbolic colors of [...]
SEOUL, June 15 (Korea Bizwire) – Samsung Electronics released a Batman-themed Galaxy S7 Edge called the ‘Injustice Edition’ on Monday. The company produced 1,000 units of the limited edition, which sold out in just 10 minutes. However, it was soon revealed that 1,300 transactions had been approved that day, instead of the planned 1,000. Samsung [...]
SEOUL, June 13 (Korea Bizwire) – Samsung Electronics has finally released a Batman-themed Galaxy S7 Edge called the ‘Injustice Edition’. And to no surprise, the 1,000 limited-edition models sold out just 10 minutes after they were released on Monday morning at 10 a.m. via Samsung’s online store. The company teamed up with Warner Bros. and [...]