SEOUL, Oct. 13 (Korea Bizwire) – Hitejinro is making inroads in the Southeast Asian market, starting with Thailand, by localizing Korea’s most popular drink, ‘soju’ (distilled rice liquor). Recently, Hitejinro’s ‘Chamisul’, ‘Chamisul Classic’, ‘Jinro 24′ and ‘Jamong-e-isul’ (Grapefruit Soju) have been launched in Thailand. Unlike Koreans, who usually drink Soju straight with a small shot [...]
CHANGWON, Sept. 3 (Korea Bizwire) – Muhak, a manufacturer of alcoholic beverages, announced that it has opened a new shrine to liquor called the Good Day Museum. The museum holds 3,000 different types of liquor from 120 countries. It being the largest liquor museum, officials from Muhak say that the value of alcoholic beverages combined [...]
SEOUL, July 27 (Korea Bizwire) — Office workers prefer to sit next to colleagues that are good at grilling meat at company dinners, rather than those who are fun, a new survey shows. Pork and soju were the preferred food and beverage choices, outnumbering chicken and beer. According to a survey conducted by Hanwha Life Insurance over [...]
SEOUL, July 8 (Korea Bizwire) – It was recently reported that more than 30 percent of the male population over 20 goes drinking at least 2 to 3 times every week. According to the Food Consumption Behavior Investigation of 2014 conducted by the Korea Rural Economic Institute, among 2,789 adult males from 2,334 households nationwide, [...]
SEOUL, April 27 (Korea Bizwire) – Popularity for low alcohol drinks is even affecting whiskey brands, which are launching low-alcohol whiskeys to respond to the new trend. According to a statement from industry representatives on April 26, in the first quarter, Lotte Liquor, which has ranked third for 19 years in terms of output levels, [...]
SEOUL, Apr. 23 (Korea Bizwire) — Amidst a drop in Korean alcohol consumption, soju, along with other hard liquor, is losing its popularity faster than any other drink. According to a report from the Korea Alcohol & Liquor Industry Association published on April 22, Koreans consumed an average of 8.73ℓ of alcohol beverages in 2013. [...]
SEOUL, March 31 (Korea Bizwire) — A smart sensor that a drink bottle can ‘wear’ and a wristband device that wakes up sleepyheads are being presented to the public at the ‘Innovative & Creative Show,’ a convention for small digital companies held by Daehong Communications. Daehong Communications has helped several newly formed companies debut at [...]
SEJONG, Feb. 23 (Korea Bizwire) — South Koreans spent the most in over 10 years on alcoholic beverages in 2014, mainly on beer and soju, statistics agency said Monday, while demand for cigarettes fell, most likely from the price increase. Data provided by Statistics Korea said local households spent an average of 11,267 won (US$10.16) [...]