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Export Sales of Korean Traditional Liquor on the Rise

Export Sales of Korean Traditional Liquor on the Rise

BUSAN, Aug. 11 (Korea Bizwire) – With the average legal-aged Korean consuming 90 bottles a year, soju is undoubtedly the most popular distilled alcoholic beverage in Korea. Virtually unknown abroad, the drink’s popularity has recently begun to pick up momentum overseas.  Busan-based distiller Daesun is better known for its soju brand C1. According to Daesun, [...]

What to Buy in Korea? Tourists Snap Up Popular Items

What to Buy in Korea? Tourists Snap Up Popular Items

SEOUL, Feb.12 (Korea Bizwire) – When traveling in foreign countries, seeing famous tourist attractions, taking in a different culture, and trying the local cuisine are some of the more typical experiences. However, shopping might be one of the most pleasurable activities; allowing tourists to actually bring a piece of the country being visited back home. [...]

Korean Consumers Turn Towards Softer Liquor

Korean Consumers Turn Towards Softer Liquor

SEJONG, Dec.28 (Korea Bizwire) – As people start to avoid heavy drinking and turn their preference towards softer alcoholic beverages, the consumption of beer in Korea has increased while the consumption of soju has gone downhill. According to an investigation conducted by the Ministry of Agriculture, Food and Rural Affairs and Korea Agro-Fisheries & Food [...]

Softer Soju Makes a Move in the Liquor Market

Softer Soju Makes a Move in the Liquor Market

SEOUL, Dec.2 (Korea Bizwire) – As the trend of low-alcohol soju continues, boosted by the increased popularity of fruit-flavored soju, a product with an alcohol content of only 12 percent has been launched in the market. Lotte announced that it has launched Sunhari Apple, an apple-flavored soju with an ABV of only 12 percent. Considering [...]

Korea’s Soju Making a Push in Southeast Asian Markets

Korea’s Soju Making a Push in Southeast Asian Markets

SEOUL, Oct. 13 (Korea Bizwire) – Hitejinro is making inroads in the Southeast Asian market, starting with Thailand, by localizing Korea’s most popular drink, ‘soju’ (distilled rice liquor). Recently, Hitejinro’s ‘Chamisul’, ‘Chamisul Classic’, ‘Jinro 24′ and ‘Jamong-e-isul’ (Grapefruit Soju) have been launched in Thailand. Unlike Koreans, who usually drink Soju straight with a small shot [...]