SEOUL, Sept. 6 (Korea Bizwire) – Korea’s leading distiller, HiteJinro, has chosen a new marketing strategy for a fresh wave of TV commercials, with the new ads featuring some of the hottest K-pop stars drinking soju, seemingly tipsy, while casually singing their talents away – behavior that is perhaps appropriate given that the ads are [...]
SEOUL, Aug. 27 (Korea Bizwire) – Drinking can be fun, and when you’re young, the more the better. But a recent study conducted by the Ministry of Food and Drug Safety (MFDS) is sounding an alarm for young Koreans and their heavy drinking culture. The survey, conducted from July 18 to August 15 with the [...]
BUSAN, Aug. 11 (Korea Bizwire) – With the average legal-aged Korean consuming 90 bottles a year, soju is undoubtedly the most popular distilled alcoholic beverage in Korea. Virtually unknown abroad, the drink’s popularity has recently begun to pick up momentum overseas. Busan-based distiller Daesun is better known for its soju brand C1. According to Daesun, [...]
DAEJEON, June 6 (Korea Bizwire) – You might want to try soju (Korean rice wine) to wash your vegetables next time. A recent experiment unveiled soju’s unexpected ability to wash off germs and bacteria from produce like lettuce. The research was conducted by the Daejeon Institute of Health and Environment, and various produce cleaning products were [...]
SEOUL, May 27 (Korea Bizwire) – The next time you have a hangover, you might want to try a new Korean treat called a Gyeondo-bar. Gyeondyo-bars are the latest hangover cure in the Korean market, developed by WithMe, a convenience store franchise owned by Korean retail giant Shinsegae. The name of the new bar is derived [...]
SEOUL, May 23 (Korea Bizwire) – South Korean breweries are apparently seeking to jack up beer prices in the wake of hikes in “soju” liquor prices in November last year, according to industry figures Sunday. “(We) are considering price hikes internally,” an official at Oriental Brewery (OB) Co. said. “The specific rate and timing have [...]
SEOUL, Feb.12 (Korea Bizwire) – When traveling in foreign countries, seeing famous tourist attractions, taking in a different culture, and trying the local cuisine are some of the more typical experiences. However, shopping might be one of the most pleasurable activities; allowing tourists to actually bring a piece of the country being visited back home. [...]
SEJONG, Dec.28 (Korea Bizwire) – As people start to avoid heavy drinking and turn their preference towards softer alcoholic beverages, the consumption of beer in Korea has increased while the consumption of soju has gone downhill. According to an investigation conducted by the Ministry of Agriculture, Food and Rural Affairs and Korea Agro-Fisheries & Food [...]
SEOUL, Dec.9 (Korea Bizwire) – With the implementation of price hikes for soju, the popular liquor of the people, the government has put itself in a position to collect as much as 92.8 billion won in additional taxes. The Korea Federation of Taxpayers revealed that as the factory price of soju was increased by 5.61 [...]
SEOUL, Dec.2 (Korea Bizwire) – As the trend of low-alcohol soju continues, boosted by the increased popularity of fruit-flavored soju, a product with an alcohol content of only 12 percent has been launched in the market. Lotte announced that it has launched Sunhari Apple, an apple-flavored soju with an ABV of only 12 percent. Considering [...]