In South Korea’s Coffee Wars, Chains Face Backlash Over Rising Prices
SEOUL, Nov. 11 (Korea Bizwire) – In South Korea’s fiercely competitive coffee market, where a “coffee war” is in full swing, Coffee Bean leads major franchises with the highest prices, charging 5,000 won for an Americano. For context, the true price ceiling in South Korea’s coffee scene belongs to Bacha Coffee’s Cheongdam flagship store, recently opened [...]
