SEOUL, Sept. 20 (Korea Bizwire) – In a bid to strengthen consumer connections and maximize brand experiences, South Korea’s advertising industry is increasingly turning to experiential marketing strategies. This approach, which goes beyond simply promoting products or services, allows consumers to actively participate and engage with brands, effectively building stronger emotional bonds. One recent example of [...]
SEOUL, Apr. 9 (Korea Bizwire) – Burger King faced an uproar recently after announcing it was discontinuing sales of its signature Whopper burger, only to later suggest it was revamping the longtime menu item, in an apparent case of publicity-seeking misdirection. The burger chain had already drawn criticism in recent months for raising Whopper prices multiple [...]
SEOUL, March 12 (Korea Bizwire) — Changes are occurring rapidly in the service industry as the minimum wage hike implemented this year has spurred on efforts to scale back labor costs. While convenience store chains are expeditiously implementing automated stores, dining establishments are actively experimenting with expanded self-service and self-checkout policies. Per industry insiders, Emart [...]
SEOUL, Oct. 2 (Korea Bizwire) – The hamburger, which was once the symbol of cheap and unhealthy food in Korea, has started to ride a high-end wave. Now the hamburger is turning into healthier, fancier option with luscious patties, crunchy vegetables, exotic sauces and the addition of various toppings that will make your mouth water [...]
SEOUL, Sept. 22 (Korea Bizwire) – The prime suspect in a famous unsolved murder that occurred at a fast food restaurant in Itaewon, Seoul, will be extradited to Korea after 16 years on the run. The Ministry of Justice announced that Arthur Patterson, who is suspected of stabbing a college student in the restroom of [...]
SEOUL, July 25 (Korea Bizwire) – Actor Lee Jung-jae, ad model for Burger King, showed his luxurious “food gobbling scenes” at a TV commercial for the fast food franchise’s new menu, “Cheese Fondue Whopper.” Inspired by fondue food, Burger King shows off a new menu in a unique way of enjoying a hamburger with a [...]