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Burger King’s ‘Noise Marketing’ for Whopper Makeover Draws Backlash

Burger King’s ‘Noise Marketing’ for Whopper Makeover Draws Backlash

SEOUL, Apr. 9 (Korea Bizwire) – Burger King faced an uproar recently after announcing it was discontinuing sales of its signature Whopper burger, only to later suggest it was revamping the longtime menu item, in an apparent case of publicity-seeking misdirection. The burger chain had already drawn criticism in recent months for raising Whopper prices multiple [...]

Automation, Self-Service Piloted Across Convenience Stores, Restaurants

Automation, Self-Service Piloted Across Convenience Stores, Restaurants

SEOUL, March 12 (Korea Bizwire) — Changes are occurring rapidly in the service industry as the minimum wage hike implemented this year has spurred on efforts to scale back labor costs. While convenience store chains are expeditiously implementing automated stores, dining establishments are actively experimenting with expanded self-service and self-checkout policies.  Per industry insiders, Emart [...]