SEOUL, Nov. 4 (Korea Bizwire) – Kia Motors announced that it would launch a paper toy product in celebration of the first birthday of its brand mascots “Enzy and Friends.” It plans to provide customers visiting a Kia dealership with their kindergarteners or elementary school kids with the souvenir from November 3 until all the toys [...]
SEOUL, Nov. 3 (Korea Bizwire) – Kia Motors has revealed the exterior design of a facelift model of the K9 to be launched in mid-November and said it would mount a V8 5.0-liter engine for the first time in Korea. The facelift model will add majesty and sophistication to the existing upscale design all the while putting [...]
SEOUL, Oct. 27 (Korea Bizwire) – Kia Motors held an event dubbed “Ray Dress-up Car Festival” for the owners and fans of Ray, one of Kia’s flagship vehicles, at Wellihillipark in Gangwon Province on October 25. At the annual event which marked the second following one last year, participants competed for the title of “Best Ray,” [...]
SEOUL, Oct. 9, 2014 (Korea Bizwire) — Since declaring design management as a core driver of the company’s future growth and the hiring of President & Chief Design Officer Peter Schreyer in 2007, Kia Motors Corporation’s brand value has skyrocketed by 480% from US$929 million to US$5.4 billion, according to Interbrand’s exclusive list of 100 [...]
SEOUL, Oct. 3 (Korea Bizwire) – Targeting Europe’s automotive market, Kia Motors unveiled its flagship premium SUV, “All New Sorento,” the culmination of Kia Motor’s latest technology advancement in design, running performance and safety, at Paris Motor Show 2014. Unveiled for the first time in Europe, “All New Sorento” is the new world-class premium SUV [...]
IRVINE, Calif., Oct. 1 (Korea Bizwire) – A stunt driver tears around a banked track in a sophisticated and athletic automobile. Lights blur. Wheels spin. A speedway fence shakes. And three passengers in racing suits and helmets are oblivious to the goings-on as they stretch out and get comfortable in the innovative first-class lounge seating and [...]
SEOUL, Sep. 28 (Korea Bizwire) – Following the contract workers of Hyundai Motor, those hired in the Kia Motors assembly plants have been recognized their status as regular workers by the court. The Seoul Central District Court ruled on September 25 in a class action suit raised by 499 Kia Motors contractual workers that 468 plaintiffs are eligible [...]
SEOUL, Sept. 20 (Korea Bizwire) – Kia Motors’ “Soul” which was rated “poor” in a collision test last year drastically improved its crash-safety rating this year with new Soul 2015 model to “good.” The Insurance Institute for Highway Safety (IIHS) of the U.S. announced on September 16 the recent result of the small overlap test of [...]
Irvine, Calif., Sep. 15 (Korea Bizwire) – Kia Motors claimed the 2014 Pirelli World Challenge (PWC) Grand Touring Sport (GTS) and Touring Car A (TC-A) Manufacturer Championships at the series’ season finale this past weekend at Miller Motorsports Park in Tooele, Utah. On the strength of five pole positions, five race wins and 13 podium finishes [...]
SEOUL, Aug. 21 (Korea Bizwire) – Kia Motors is challenging the fiercely competitive local sports utility vehicle(SUV) market with a full facelift of its third generation model of All New Sorento in five years after the total revamp of its previous lineup. The full-make up model of Sorento, Kia’s flagship SUV, has transformed into a premium SUV [...]