SEOUL, Aug. 16 (Korea Bizwire) – Hiking is one of the most popular leisure activities in Korea, primarily among older men and women, with almost 50 percent of those in their 50s and above visiting a mountain at least once a month (2015). Yet, the number of young Koreans following in their elders’ footsteps has [...]
SEOUL, Feb.25 (Korea Bizwire) – Collaboration between businesses that don’t seem to have much in common could be the key to boosting sales and renewing brand image. Previously, popular designers collaborated with fashion and cosmetics brands, and animated character businesses collaborated with stationary and toy companies. Recently, however, collaboration between brands that seem to [...]
SEOUL, May 24 (Korea Bizwire) – Despite the overall slump in private consumption, South Korea’s golfware market is expected to post solid growth this year as more younger people enjoy the sport, industry sources predicted Sunday. According to the Korea Leisure Industry Institute and golf-related clothing makers, the country’s golfware market will likely grow 7.14 [...]
SEOUL, Nov. 16 (Korea Bizwire) — Millet, the French premium outdoor brand, will hold a “Millet-Peugeot Event” in celebration of the launch of the city outdoor lineup “Millet-Peugeot.” The promotional event can be entered by visiting any Millet store and filling out a sweepstake form without any need for purchase. The first prize winner will [...]