toy Archives | Be Korea-savvy

Low Birthrate Leads to Rise of Premium Toy Market

SEOUL, Oct. 30 (Korea Bizwire) — With an increase in the so-called ‘ten pocket’ phenomenon, where parents, grandparents, relatives, and other acquaintances, due to a low birthrate, open up their wallets to spend on a single child, expensive high-end toys are gaining popularity. Auction, a South Korean online shopping mall, conducted a one-month study on [...]

Jazwares Announces Partnership with Kellytoy for Russ Berrie™ Worldwide

Sunrise, FL, Feb. 14 (Korea Bizwire) — Jazwares LLC, a global leader in toys and licensing, announced today that its affiliate Zag Toys, LLC (“Zag Toys”) formed a strategic partnership for their wholly owned brand Russ Berrie™, with Kellytoy, an influential manufacturer and distributor of plush toys and pet products. This relationship will carry on the [...]