SEOUL, Nov.27 (Korea Bizwire) – Small ideas that have the power to change an individual’s everyday life were presented at the ‘Creative Economy Expo’ held at COEX, on November 26.
Featured products included 3D printers that only cost 290,000 won, fermented brown rice that includes lactic acid bacteria, and ‘Car-Talk’, which offers drivers of nearby cars a means of voice communication in emergency situations such as rock slides.
One item that attracted a lot of attention was an unmanned vehicle presented by the Electronics and Telecommunications Research Institute (ETRI). The vehicle took a spin on a 90-meter long track set up in the exhibition space, cruising at a speed of eight kilometers per hour. When a button on a smart watch was pressed, the parked car started moving by itself, and then stopped in front of a passenger. Then, a message appeared on the passenger’s smartwatch saying “Get in the car”.
IOYS, a small company located in Seoul, showed off its ability to make lifelike 3D figures using advanced imaging and printing techniques. The company’s booth had a studio with walls filled with a total of 100 cameras. IOYS employees used the studio to take pictures of people from many angles, input the information to a 3D printer, and then print out small miniature figures of the individuals sized between 10 and 30 centimeters.
Officials from IOYS explained their product represents one of the positive uses of 3D printers for consumers. They also commented that consumers who want to preserve life memories, such as cute images of their children, were their main clients.
A research team from Gwangwoon University exhibited a new generation hologram. After laying an ordinary LCD monitor on the table, the research team placed a special sheet of film on it, and a figure skating performance which was playing on the monitor popped up as a 3D image.
The Ministry of Agriculture, Food and Rural Affairs exhibited its ‘Smart Farm’, which has sensors that measure temperature and humidity, increasing the efficiency of growing crops. The ministry also promoted its ‘Pet insect’ business, which sells insects specialized as pets, such as stag beetles.
The Hyundai Motor booth exhibited a wearable robot similar to ones appearing in sci-fi movies as battle suits. The development of the wearable robot is active in Korea with a focus on medical use, especially to help the disabled walk.
By Francine Jung (francine.jung@kobizmedia.co.kr)