Movie Theaters Embrace Alternative Content to Ensure Their Survival

SEOUL, Oct. 3 (Korea Bizwire) – As the number of moviegoers remains below pre-COVID-19 levels, South Korea’s three major multiplex cinemas are exploring ways to survive through alternative content. They have been featuring live concerts by famous K-pop singers, broadcasting sports games, and embracing pure arts such as classical and fine arts.  For example, CJ CGV [...]