“Cre-sumer” Marketing in Vogue

SEOUL, May 31 (Korea Bizwire) – The so-called “cre-sumers” are in vogue. A coined word combining letters borrowed from creative and consumer, cre-sumers are shaping up a new consumption culture. In this new phenomenon, consumers are no longer those who passively take what’s given by manufacturers to them but make suggestions and actively organize themselves to create new uses out of existing products. [...]