SEOUL, Oct. 4 (Korea Bizwire) — BMW Korea Co.’s driving center has attracted over 1.5 million visitors since opening a decade ago, amid the company’s continued efforts to offer unique driving experiences despite it recording annual losses, according to company officials Friday. According to BMW Korea, the company has invested 90 billion won (US$67.5 million) [...]
SEOUL, Sept. 7 (Korea Bizwire) — South Korea’s Hyundai Motor Group on Wednesday opened its driving experience center at a tiremaker’s proving ground to offer customers test-driving opportunities. Hyundai has completed the HMG Driving Experience Center inside Hankook Tire & Technology Co.’s proving ground facility in Taean on the western coast of the country, the [...]
SEOUL, June 17 (Korea Bizwire) — Hyundai Motor Co., South Korea’s biggest carmaker by sales, on Wednesday unveiled a plan to build a driving center in the country by 2022. Hyundai said the driving center featuring eight test courses in Taean, about 150 kilometers southwest of Seoul, is designed to provide various and dynamic driving [...]
SEOUL, Oct. 5 (Korea Bizwire) — South Korean auto giant Hyundai Motor Co. is considering building a local driving center to offer customers opportunities to experience its vehicles, the company said Friday. At the Paris Motor Show, Vice President Thomas Schemera in charge of Hyundai’s performance-oriented cars unit said the company has a plan to [...]