A Media Snippet accompanying this announcement is available by clicking on this link. AMSTERDAM, Dec. 03, 2025 (Korea Bizwire) – The World has finally called time on ‘drinking pressure’ as society moves to a place where the uncomfortable question of ‘’why aren’t you drinking?’’ is officially more awkward to ask than answer. A new global [...]
Heineken® 0.0 has entered a multi-year deal with Playtomic, expanding its sponsorships in padel across every level of the sport Padel players will benefit from exclusive social moments designed by Heineken® 0.0 and Playtomic to elevate padel experiences around the world The partnership kicks off in December featuring the launch of Open Matches by Heineken® 0.0 in [...]
A Media Snippet accompanying this announcement is available by clicking on this link. Heineken® and F1® have renewed their decade long partnership on a multi-year deal, celebrating the global beer brand’s commitment to bring fans closer to the action both on and off track. To mark the next chapter, Heineken® today launches the world’s first season ticket [...]
AMSTERDAM, Oct. 07, 2025 (Korea Bizwire) – Heineken® and UC3 are proud to announce the renewal of Heineken®’s partnership with the UEFA Women’s Champions League, extending the agreement until June 2030. Heineken® has renewed its role as official partner of the UEFA Women’s Champions League for the 2025 – 2030 commercial cycle, building on its support since [...]
ut going back to physical desks five days a week, Heineken® has cheekily renamed pubs across the UK to ‘The Office’ to celebrate one of the best parts of the working day – after-work socialising It comes as almost half of hybrid workers (46%) say they’re missing out on catch-ups with colleagues outside the office New [...]
Heineken® has dropped a fresh perspective on city life – addressing the paradox that modern cities are built for connection but are often experienced in isolation Culture-makers in Seoul helped Heineken® turn unused rooftops into vibrant hubs of social connection – and the locations were revealed via satellite imagery Renowned aerial photographer Tom Hegen documented the transformation, [...]
New global fan study reveals shifting attitudes toward alcohol consumption among Formula 1® fans One in four sports fans are actively reducing their alcohol consumption or opting for alcohol-free alternatives. 56% of Formula 1® fans report they regularly choose alcohol-free beer over the alternative. Heineken® identified by 62% of Formula 1® fans as the number [...]
AMSTERDAM, June 04, 2025 (Korea Bizwire) — Heineken® 0.0 has been announced as an official partner of Apple Original Films’ F1® THE MOVIE, a collaboration bought to life with a new campaign directed by the movie’s director/producer himself, Joseph Kosinski, and which features the film’s stars, Brad Pitt and Damson Idris. The campaign will launch ahead of [...]
AMSTERDAM, May 30, 2025 (Korea Bizwire) — 45% of football fans* admit they’ve stopped watching a match to avoid jinxing the result. In response, for this year’s UEFA Champions League Final on 31st May in Munich, Heineken® is celebrating this superstition by sending self-confessed jinx Marco Simeone, a lifelong Inter Milan supporter, to a purpose-built bar for [...]
AMSTERDAM, May 23, 2025 (Korea Bizwire) — Half of football fans have matchday rituals – and nearly as many (46%)* believe their superstitions can influence the score. For two Arsenal fans, that ritual meant watching every game from the same corner of The Twelve Pins bar in North London – same seats, same beers, same [...]