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Heineken® Launches New WhatsApp Technology That Swaps Voice Notes for Real Life Conversations Over a Beer

Heineken® Launches New WhatsApp Technology That Swaps Voice Notes for Real Life Conversations Over a Beer

More than nine billion voice notes are now sent every day, meaning they’ve become a new global symbol of digital distraction They’re getting longer, more one sided, and killing the art of conversation – some 76% of people globally says voice notes tend to be self-involved and over half even feel that they are replacing [...]

Heineken® Launches New WhatsApp Technology That Swaps Voice Notes for Real Life Conversations Over a Beer

Heineken® Launches New WhatsApp Technology That Swaps Voice Notes for Real Life Conversations Over a Beer

More than nine billion voice notes are now sent every day, meaning they’ve become a new global symbol of digital distraction They’re getting longer, more one sided, and killing the art of conversation – some 76% of people globally says voice notes tend to be self-involved and over half even feel that they are replacing [...]

Heineken® 0.0 x LÕK serve up the world’s first padel racket with a built-in bottle opener

Heineken® 0.0 x LÕK serve up the world’s first padel racket with a built-in bottle opener

Heineken® 0.0 and premium racket brand LÕK announce the first-ever padel racket with a built-in bottle opener and six-pack branded balls The launch adds to Heineken® 0.0′s expanding presence in padel, adding to its new global partnerships with Playtomic and Premier Padel AMSTERDAM, Dec. 09, 2025 (Korea Bizwire) – Heineken® 0.0 and LÕK today announce the Special Edition [...]

No Excuses Needed: the 2025 Festive Season Marks the First Where Saying ‘No Thanks’ to Alcohol Won’t be Met With Judgement

No Excuses Needed: the 2025 Festive Season Marks the First Where Saying ‘No Thanks’ to Alcohol Won’t be Met With Judgement

A Media Snippet accompanying this announcement is available by clicking on this link. AMSTERDAM, Dec. 03, 2025 (Korea Bizwire) – The World has finally called time on ‘drinking pressure’ as society moves to a place where the uncomfortable question of ‘’why aren’t you drinking?’’ is officially more awkward to ask than answer. A new global [...]

Heineken® 0.0 partners with Playtomic to bring exclusive benefits to padel players across the globe

Heineken® 0.0 partners with Playtomic to bring exclusive benefits to padel players across the globe

Heineken® 0.0 has entered a multi-year deal with Playtomic, expanding its sponsorships in padel across every level of the sport Padel players will benefit from exclusive social moments designed by Heineken® 0.0 and Playtomic to elevate padel experiences around the world The partnership kicks off in December featuring the launch of Open Matches by Heineken® 0.0 in [...]

Heineken® Announces Renewed Global Partnership with F1® and Launches the Sport’s First Season Ticket

Heineken® Announces Renewed Global Partnership with F1® and Launches the Sport’s First Season Ticket

A Media Snippet accompanying this announcement is available by clicking on this link. Heineken® and F1® have renewed their decade long partnership on a multi-year deal, celebrating the global beer brand’s commitment to bring fans closer to the action both on and off track. To mark the next chapter, Heineken® today launches the world’s first season ticket [...]

Heineken® extends partnership with UEFA Women’s Champions League until 2030

Heineken® extends partnership with UEFA Women’s Champions League until 2030

AMSTERDAM, Oct. 07, 2025 (Korea Bizwire) – Heineken® and UC3 are proud to announce the renewal of Heineken®’s partnership with the UEFA Women’s Champions League, extending the agreement until June 2030. Heineken® has renewed its role as official partner of the UEFA Women’s Champions League for the 2025 – 2030 commercial cycle, building on its support since [...]

Heineken® Is Calling People Back to the Office… But Not in the Way You Might Think

Heineken® Is Calling People Back to the Office… But Not in the Way You Might Think

ut going back to physical desks five days a week, Heineken® has cheekily renamed pubs across the UK to ‘The Office’ to celebrate one of the best parts of the working day – after-work socialising It comes as almost half of hybrid workers (46%) say they’re missing out on catch-ups with colleagues outside the office  New [...]

Heineken® Drops Social Spaces From Space to Tackle Urban Isolation

Heineken® Drops Social Spaces From Space to Tackle Urban Isolation

Heineken® has dropped a fresh perspective on city life – addressing the paradox that modern cities are built for connection but are often experienced in isolation Culture-makers in Seoul helped Heineken® turn unused rooftops into vibrant hubs of social connection – and the locations were revealed via satellite imagery Renowned aerial photographer Tom Hegen documented the transformation, [...]

New HEINEKEN Study Shows Sports Fans Shifting Gears Toward Moderation

New HEINEKEN Study Shows Sports Fans Shifting Gears Toward Moderation

New global fan study reveals shifting attitudes toward alcohol consumption among Formula 1® fans One in four sports fans are actively reducing their alcohol consumption or opting for alcohol-free alternatives. 56% of Formula 1® fans report they regularly choose alcohol-free beer over the alternative. Heineken® identified by 62% of Formula 1® fans as the number [...]