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Retail Stores Strike Back with ‘Malling’ Strategy

Retail Stores Strike Back with ‘Malling’ Strategy

SEOUL, Sept. 6 (Korea Bizwire) — The retail industry, cornered by a low-price offensive from e-commerce businesses, is striking back with a so-called ‘malling’ strategy. ‘Malling’ refers to all leisure activities at the mall, including shopping, dining, and watching movies or experiencing other forms of entertainment. Retail stores are focusing on children. The logic is [...]