CHUNGJU, Nov. 8 (Korea Bizwire) – The city of Chungju has gone viral, or more specifically, its marketing efforts have gone viral, as its promotions uploaded onto social networking sites have enjoyed explosive popularity. Completely upending the preconceptions associated with government, the city’s marketing exploits have even the caught the eye of tech giants Facebook [...]
SEOUL, Aug. 30 (Korea Bizwire) — Company workers use about three social networking services (SNS) on average, mostly to get and share information, but a majority of them feel exhausted by unwanted information and marketing that come with the services, a poll showed Wednesday. Hunet, a provider of career education, surveyed 821 people working for [...]
SEOUL, Nov. 23 (Korea Bizwire) – As Naver, Korea’s largest online portal, launches a new “O2O” platform service to challenge “YellowID” of Daum Kakao, it is expected that competition in the area of O2O marketing will get fiercer. O2O marketing, or online-to-offline marketing, provides more personal experience by bringing people from online networks to offline networks by connecting [...]
BOCA RATON, Fla., June 16, 2014 (Korea Bizwire)–New research shows that interactive content is crucial to engaging and converting buyers during their purchasing journey. A recent study, “Enhancing the Buyer’s Journey: Benchmarks for Content & The Buyer’s Journey” sponsored by ion interactive and conducted by Demand Metric, highlights the effectiveness of using interactive content experiences to [...]
Bohemia, NY, Mar 23, 2014 (Korea Bizwire) – Fishbat, an award winning online marketing company, details four misunderstandings about content marketing and why it’s beneficial to your business. Following a March 17th article posted on Entrepreneur titled “4 Big Misconceptions About Content Marketing,” content marketing has many advantages over traditional outbound marketing, such as higher follower [...]