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Scandalous Volkswagen Slashes Prices to Boost Sales

SEOUL, March 8 (Korea Bizwire) – After going under a seize and search for faking emissions results for some of its diesel models, Volkswagen once again pulled out their extreme discount plan in the Korean market. Industry watchers see Volkswagen’s move to be a desperate countermeasure against their dropping sales due to their tarnished brand image [...]

Starbucks vs. Convenience Stores: Same Beans, Different Prices

SEOUL, Feb.15 (Korea Bizwire) – From cheap convenience store coffee to 5,000 won beverages at popular coffee franchises, the domestic coffee market seems to be in chaos. Consumers are facing a vast range of products at different prices, and are coming away confused. Industry officials say that there are differences in roasting skills, but the [...]