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Korea’s Home Shopping Giants Navigate Industry Challenges with Innovative Strategies Amidst Declining TV Viewership and Rising Broadcasting Fees

Korea’s Home Shopping Giants Navigate Industry Challenges with Innovative Strategies Amidst Declining TV Viewership and Rising Broadcasting Fees

SEOUL, Nov. 15 (Korea Bizwire) – With the home shopping industry facing significant challenges, major players in Korea are grappling with a somber third-quarter performance. The primary culprits behind this downturn include dwindling television viewership and the growing burden of broadcasting fees, which home shopping companies must bear to maintain channels on pay-TV networks.  Notably, the [...]