Samsung Electronics will participate in the EuroCucina 2024 trade show, part of Milan Design Week. (Image courtesy of Samsung Electronics)
MILAN, Apr. 15 (Korea Bizwire) — Samsung Electronics will participate in the EuroCucina 2024 trade show, part of Milan Design Week, which is taking place from April 16 to 21. The company plans to unveil its design philosophy and cutting-edge home appliances.
Milan Design Week is a global design and furniture fair, attracting more than 2,300 companies worldwide.
EuroCucina, a biennial kitchen appliance and furniture exhibition held concurrently with the Design Week, offers a glimpse into the latest trends and technologies in the kitchen industry.
Samsung Electronics will set up a booth covering an area of close to 1,000 square meters showcasing its Bespoke AI appliance lineup and a built-in package tailored for the European market.
A key focus will be demonstrating how the Bespoke AI appliances seamlessly integrate with SmartThings, Samsung’s Internet of Things platform, to enhance users’ daily lives through convenient scenarios.
Samsung Electronics will set up a booth covering an area of close to 1,000 square meters showcasing its Bespoke AI appliance lineup and a built-in package tailored for the European market. (Image courtesy of Samsung Electronics)
This will include the Calm Onboarding experience, which minimizes effort in connecting appliances to SmartThings, and the Screens Everywhere strategy, enabling users to effortlessly link and control various household products through large displays integrated into the appliances.
The Bespoke AI Family Hub refrigerator, equipped with a 32-inch screen and AI vision recognition technology, will be connected to the kitchen space featuring the AnyPlace Induction cooktop with a 7-inch touchscreen and AI Home functionality.
Additionally, the Bespoke AI Combo washer and dryer will showcase a multi-device experience, allowing users to control other appliances from anywhere in the home.
Extending beyond kitchen appliances, Samsung will also exhibit living appliances such as washing machines, air purifiers, and robot vacuums, demonstrating connectivity scenarios that can be utilized from the laundry room to the living room.
For European consumers, Samsung will unveil new built-in appliance products. Among them, the AnyPlace Induction Cooktop is set to be one of the first new products launched in Europe this year.
The ‘Newfound Equilibrium’ exhibition hosted by Samsung Electronics (Image courtesy of Samsung Electronics)
Featuring a flat, square-shaped coil, it enables uniform cooking across the entire surface, providing 154% more usable space compared to traditional four-burner induction cooktops.
Samsung has also implemented an AI power-saving mode in its built-in appliances to reduce energy consumption.
“EuroCucina serves as a platform to showcase Samsung’s unparalleled AI technology, combined with screens, offering enhanced connected appliance experiences to European consumers,” said Lee Moo-hyung, President of Samsung Electronics’ DA (Digital Appliances) division.
“We will actively target the European market with our Bespoke AI appliances and new built-in kitchen packages.”
Kevin Lee (kevinlee@koreabizwire.com)
