Jeju’s government-run food delivery app Mukkebi has achieved a milestone of over 10 billion won. (Mukkebi webpage)
JEJU, Dec. 30 (Korea Bizwire) — Jeju’s government-run food delivery app Mukkebi has achieved a milestone of over 10 billion won ($7.5 million) in cumulative transactions just two years after its launch in December 2022.
According to the Jeju Provincial Government, as of December 23, 2024, the platform has registered 44,064 members and 3,352 partner restaurants.
To boost adoption, Jeju introduced monthly 3,000-won delivery discounts and a 5% cashback incentive for payments made with the local currency Tamnaneun Jeon (Jeju Pay).
Special promotions in June and November, offering 5,000-won discount coupons, further spurred growth.
Following the June promotion, Mukkebi’s average monthly sales doubled to 560 million won, up 102% compared to earlier in the year.
Monthly order volume also saw a near-doubling, from 11,364 to 22,627 orders. Local currency accounted for 59.1% of all payments, reflecting its widespread use among app users.
Jeju officials noted that the growth trend has continued beyond the promotional periods, attributing the success to a shift in consumer habits and growing loyalty among users. Plans are underway to leverage data analytics for season-specific promotions and enhance local currency utilization.
Mukkebi distinguishes itself with a low commission rate of 1.5%, significantly undercutting private delivery platforms, and imposes no fees for onboarding or advertising.
Lina Jang (linajang@koreabizwire.com)
