Large Polar Bear Appears on Billboard in Downtown Seoul | Be Korea-savvy

Large Polar Bear Appears on Billboard in Downtown Seoul


SEOUL, June 7 (Korea Bizwire)A large polar bear has appeared on a billboard on the roof of a large building in downtown Seoul.

South Korean advertising agency HS Ad produced a polar bear media art billboard video to commemorate World Environment Day, which falls on June 5.

The advertisement video, which made use of 3D anamorphic technology, contained a scene of a large polar bear drowning in water.

This video was produced in collaboration with the World Wildlife Fund, an international non-profit nature conservation organization, to highlight the severity of the climate crisis.


The company noted that the video contains a message calling for a pan-continental response to the climate crisis by realistically reproducing the crisis facing polar bears.

This video will be shown at 10-minute intervals from 6 a.m. to midnight for two months in front of City Hall Station in Seoul.

Image Credit: HS Ad / Yonhap /

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