AARP Archives | Be Korea-savvy

Boomers Travel Confidently and Stress-free

WASHINGTON, July 12 (Korea Bizwire) — AARP Travel, a valuable resource for America’s 76 million baby boomers who spend over $120 billion annually in leisure travel, recently released a new study providing some great insight into how Americans experience air travel and announced new resources to help travelers reduce airport stress for AARP members and [...]

Three Keywords to Penetrate U.S. Market: Baby Boomers, Hispanics, and Millennials

SEOUL, July 21 (Korea Bizwire) – In the United States, the world’s largest consumer market, baby boomers, Hispanics, and millennials, have fast emerged as the three most power consumer groups. The Korea Trade-Investment Promotion Agency recommended to Korean consumer goods exporters that they must come up with marketing strategies that take into account these changes. In [...]